About us

 

The company was founded in 1996, and has expanded its operation to become a leading manufacturer of premium quality measuring tapes

with 20-years’  efforts.

 

Innovative design concepts and products are benchmarks in the industry today, as well as the premise attracting customers.  Advanced manufacturing technology and sophisticated production cost-control management is the foundation of trust from the customers. Excellent and stable product quality is to ensure the company's long-term development.

 

The company continuously offers private label service of leading design products to global hand tool industry, while also providing OEM service for major measuring tape manufacturers.

Company history

 

1st Decade: 1996 – 2005

1996

1999

 

2001

2002

 

2005

 

2nd Decade: 2006 – 2015

2006

2007

2008

2011

2012

2015

 

 

3rd Decade: 2016 – 2025

2016

 

 

2017

2018

 

2019

 

Wingshing Industrial Ltd. was founded.

Manufacturing long steel measuring tape and chalk line.

ISO9000 Quality Management System was approved.

Acquired EEC certificate.

Company name was changed to Ningbo Oubo Hardware

Industrial Ltd.

Tooling and plastic injection work-house were established.

 

 

Demass brand was introduced, improve product quality.

1st company to introduce two-side bi-color coating technique.

Acquired UK MID certificate.

Acquired France MID certificate.

Acquired JIS B 7512 steel tape measures certificate.

Import two-side Class precision printing machine from Japan.

1st company to print the upside blade with three-color.

 

 

Plant was moved to new site, comprehensively promote the    management level.

BSCI (Business Social Compliance Initiative) was approved.

1st company to introduce black color blade.

Acquired JIS B 7522 fiberglass tape measures certificate.

The project of laser distance meter was added.

Ningbo Demass International Trading Ltd. was founded.

The project of Planar laser level was added.

The project of folding rule was added.

The project of 32mm width tape measure was added.

 

 

 

General information

 

Employees: 200 – 250

Plant area: 10,000 m2

QC members: 15

Engineers for equipment: 3

Engineers for R&D: 3

Industrial designers: 6

( close cooperation partner – SOHUI DESIGN )

Graphic designers: 2

( close cooperation partner – SUNNY DESIGN )

 

Production capacity and sales volume in 2015:

5 million pieces,  USD10 million

 

Production capacity and sales volume in 2025:

8 million pieces,  USD16 million

Estimated increase by 60% within one decade

 

Sales area:

Export:  Europe 48%,  America 18%,  Asia 20%,

Oceania 6%

Domestic:  China 8%

Management and quality

 

We are committed to make products at high level, build strong relationships with customers and satisfy world-wide customers’ needs by stabilizing management and optimizing product quality.

 

We found that people prefer quality to quantity while quantity production and consumption are no longer a trend. Greater value is reflected in the smaller production scale with high reliable products and fine production process which make us focus on quality products at high level.

 

We encourage each team member to develop and make his greatest achievements under an effective environment which ensures us to continuously pursue mutual object of higher quality products.

 

Innovative design

 

Through systematic collection of information, which is helpful to market research and guiding product development planning, through unconventional thinking and intense creativity, our design team maintains its leading position in this industry, explores new possibilities and introduces new products.

 

Awarded products:

Pull-Lock

 

Name of award:

2015 China Red Star Design Award

 

Level:

The unique design award with international influence in China

 

Organizer:

Beijing Industrial Design Promotion Center

 

 

Awarded products:

iTape

 

Name of award:

2014 China Industrial Design Innovation Award

 

Level:

Shanghai

 

Organizer:

China Industrial Design & Research Institute

 

 

Selected Awarded products:

Grip Power

Grip Pro

 

Name of award:

2017 - 2018 Manufacturing Excellence & Innovation Awards

 

Level:

The unique design award with international influence in China

 

Organizer:

Manufacturing Excellence & Innovation Committee

 

 

Updated techniques

 

Committed to improve our productivity through integrating advanced techniques and equipments into our production, high precision with five-color two-side printing machine made in Japan.

 

To meet the customers’ need for JIS Class 1 and EC Class standard products, we are planning to import high precision and automatic measuring scale and calibration inspection equipment and improve comprehensive product inspection system.

Exhibitions attended

 

1,  International Hardware Fair Cologne

2,  Asia-Pacific Sourcing Fair Cologne

3,  National Hardware Show Las Vegas

4,  Japan DIY HOMECENTER Show

5,  China International Hardware Show